InternsME 

Website design

 

Brief:

To perform a UX Audit of InternsME, a web service based in the United Arab Emirates that matches recent graduates with employers. I looked into the following categories:

 
 
  1. Page Layout and Visual Design
  2. Accessibility and Technical Design
  3. Forms and Data Entry
  4. Trust and Credibility
  5. Quality of Writing and Content
  6. Search
  7. Help, Feedback and Error Tolerance
A piece of the UX Audit

A piece of the UX Audit

Based on the outcome of the audit, I was hired to do a full website re-design. My initial focus was the onboarding of new candidates.


Problem:

The homepage displays a mix of services for candidates and employers. There was no separation between the two types of users, and the site did not translate to mobile. 
Additionally, user onboarding was a problem. Candidates were not finishing their profiles or creating video resumes, which are vital steps in matching candidates to a potential employer.

 
The existing site was recently re-designed. While it’s more user friendly than the previous website, it does not solve for these problems.

The existing site was recently re-designed. While it’s more user friendly than the previous website, it does not solve for these problems.

 

Audience:

There are two users, the employers and the candidates. My main focus is the candidates, who are in their young to mid-twenties, looking for internships or first jobs and based in the Middle East. They are avid smartphone and social media users. Many of the users prefer the look and feel of American and European websites. Their expectations of web based services are growing, both in terms of design and capability.


Team & My Role:

As a freelance contractor for InternsME, most of the work is independent. I work closely with the founder to develop the design intent and go back and forth on iterations. He and I are in touch with users for more specific feedback. Additionally, the team at InternsME periodically conducts design reviews to review my work collectively.


Constraints:

A clear style guide guarantees the new designs work well with the old

Integration

The InternsME website re-design is a huge project so I’m doing it in pieces that could be integrated into the existing site before the entire re-design is completed. This is a benefit in that we can get more real-time feedback but it is limiting in terms of the design changes as they need to remain somewhat in line with the existing look and feel.

 

Technology

There are a lot of features we would like to incorporate based on feedback from job searchers that are out of the scope of the developers. For example, job seekers would like to save jobs they might be interested in to apply for later. This is especially useful for smartphone users who may be browsing jobs on the go but want to apply when they are at home, at their computer. Right now it is out of our scope so as a temporary fix, job seekers can email the position to themselves to save for later. It’s not perfect but it allows us to test features before investing more heavily in development.


Process:

After the audit, the project lead, Jean-Michel, and myself determined that the most critical feature of the website to work on is the homepage and user onboarding. I pushed the idea of separating candidates and employers as soon as they get to the site so that they can quickly get to the information most relevant to them.

Icons keep the look and feel of the site modern and youthful.

Icons keep the look and feel of the site modern and youthful.

My design process went from pen and paper to working with InternsME existing web designs in Photoshop to prototyping the new designs in both Photoshop and Sketch.

The pages have a lot of features so to track them all I used OmniGraffle to create a site map. I find it helps to include pictures to clearly express my intent and make sure we are on the same page in terms of function.

Collaboration between Jean-Michel and myself happens via email and video chat, as well as through a lot of shared lists and documents on Google Drive.

Pictures and color coding (green for employers, blue for candidates) help keep communication clear.

Pictures and color coding (green for employers, blue for candidates) help keep communication clear.


web-mobile

Results:

Developers are working on the site now, and once the first few pages are live I look forward to comparing user acquisition pre and post re-design. We will also be tracking how far users get in the onboarding process, whether they are more likely to upload video resumes and how much these changes affect job placement numbers.
Next steps include designing a new form for candidates to create a profile and a clear candidate dashboard where they can update their profile, track and apply for jobs, become an InternsME ambassador, and manage their job search in a more fun and customizable way. A new CV template will not only look more modern but be easier for employers to skim.

 
  The current “Create a Profile” page is one long form. The new design is broken into steps which feel much more doable to the users.

 

The current “Create a Profile” page is one long form. The new design is broken into steps which feel much more doable to the users.

 

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