Insight Booklet

student project, SPRING 2014

You're meh...I need a gasp


You have done your user research, but what now? 

You think you've learned something but aren't quite sure how to articulate it or transform it into action.

This booklet will help. I suggest printing it out (download the PDF).

Start by writing your best idea on the right hand side. As you go through the exercises on the left side, edit your insight on the right. Before you know it, you'll transform your meh insight into a great insight, and your great insight into a disruptive insight.

The insight scale:


Gasp insights help us rethink situations.